columbia ventures

Columbia Ventures is a team of curious, entrepreneurial collaborators driven to achieve the highest and best uses of the places they develop.

Our scope included a refreshed visual ID, a content package, and a custom website positioned to establish their company as reliable, accountable, and proven.

visual id

We tackled Columbia’s brand refresh by redesigning their existing assets in a fresher, more relevant, more scalable format.

That involved a new logo set, a new approach to color and font, and a new layout scheme, etc., as well as thorough usage guidelines to ensure proper handling of the work we delivered.

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media

We produced an archive of photo and video content from which we drew material for an evergreen brand video and four case studies.

  • 3 shoot days
  • 5 interviews + supplemental ambient footage
  • Architectural photography
  • Drone footage
  • Video background loops for web placement

web

  • Increased number of monthly sessions by approx. 18 percent.
  • Increased number of monthly new users by approx. 13 percent.
  • Increased duration of avg. session.
  • Successfully funneled users to case study pages per project goal.

We designed and built Columbia’s website from scratch using no-code tech, allowing their team to directly manage content in an easily learnable environment.