Eden
Eden sells clean, healthy, yummy food and bev. Their vibe is organic and honest.
Our scope included a ground-up redesign of logo set, icons, badges, and illustration, as well as messaging, romance copy, and a range of packaging designs for their premade products.
Identity
In alignment with Eden’s elegant, approachable vibe, we opted for an all-lowercase wordmark, designed from scratch to evoke a sense of friendliness and joy.
Eden’s mark blends the likeness of an apple with a lowercase monogram while suggesting a happy mouth and smacking lips.
Eden’s mark blends the likeness of an apple with a lowercase monogram while suggesting a happy mouth and smacking lips.
Icons
Eden’s hand-drawn icon set can repeat for use as an ambient brand element. Icons may also be used individually to denote info in badges, web navigation, and so on.
We produced each icon by hand to mirror Eden’s emphasis on real ingredients, prepared by human hands, etc.
We produced each icon by hand to mirror Eden’s emphasis on real ingredients, prepared by human hands, etc.
