To highlight the vibe that makes Woodstock so popular — vibrant, rooted, warm, and human — we chose to focus our media toward introducing a few of the folks who call Woodstock home. Business owners, foodies, makers, outdoorsy adventurers.

We shot photo and video concurrently over the course of several days to capture content for use in telling individual stories, as well as in producing an evergreen brand film and a few video backgrounds for placement on web.

The resulting assets fuel an ongoing campaign that invites others to share their Woodstock stories, further reinforcing local energy as inclusive, interactive, and organic.